Wednesday, January 18, 2017

Chew on This! Chapter 2: The Youngster Business

After reading "The Youngster Business," write an long Stop Light paragraph which explains several media strategies used by the fast food industry to target youth. Cite the book and at least one source from below to provide evidence.

Sources:

"Fast Food Marketing Targeting Youth"

http://www.fastfoodmarketing.org/media/fastFoodFACTS_TargetedMarketing.pdf


"Sneaky Ways Advertisers Target Kids"

https://www.commonsensemedia.org/blog/sneaky-ways-advertisers-target-kids


"Target Market: Children as Consumers"

http://www.aboutkidshealth.ca/en/news/newsandfeatures/pages/target-market-children-as-consumers.aspx



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